{"product_id":"super-madre-natural-gesha","title":"Super Madre Natural Gesha","description":"\u003cdiv class=\"OutlineElement Ltr SCXW113764226 BCX4\"\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW113764226 BCX4\"\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW222870402 BCX4\"\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW191404603 BCX0\"\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW136781390 BCX0\"\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW146804609 BCX0\"\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW10622840 BCX0\"\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW119225293 BCX0\"\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW78814024 BCX0\"\u003e\n\u003cp\u003eUntil the late 1990s, most Costa Rican farmers sold coffee cherries to large centralised mills called beneficios. These mills processed coffee from hundreds or thousands of producers. Farmers were typically paid based on cherry weight, with limited reward or incentive to grow exceptional coffee. \u003c\/p\u003e\n\u003cp\u003eFollowing the collapse of the International Coffee Agreement in 1989 and the subsequent decline in coffee prices, many Costa Rican producers faced severe financial pressure. Farmers were forced to explore alternative strategies to make a living from coffee. \u003c\/p\u003e\n\u003cp\u003eUnder these circumstances, many farmers began to build micromills, allowing them to process, dry, sort and sometimes market their own coffee. This provided two main benefits: firstly, it allowed them to retain much more of the final product value. Secondly, it incentivised quality and allowed farmers to showcase their unique terroir. \u003c\/p\u003e\n\u003cp\u003eThis Gesha was processed at Don Senel Micromill, founded in 2014 by Senel Campos. Don Senel is a third-generation coffee farmer who works alongside his son, Allan. Each year they invest their profits to develop their mill and farms, continually seeking to improve quality of the coffee they produce. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Colonna Wholesale","offers":[{"title":"Filter \/ 150g","offer_id":67906493546558,"sku":"WSWB0150FGESSO1077","price":8.5,"currency_code":"GBP","in_stock":true},{"title":"Filter \/ 1kg","offer_id":67906493612094,"sku":"WSWB1000FGESSO1077","price":48.0,"currency_code":"GBP","in_stock":true},{"title":"Espresso \/ 150g","offer_id":67909329977406,"sku":"WSWB0150EGESSO1077","price":8.5,"currency_code":"GBP","in_stock":true},{"title":"Espresso \/ 1kg","offer_id":67909336956990,"sku":"WSWB1000EGESSO1077","price":48.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1214\/2692\/files\/SuperMadreNaturalGeshaPremade_PG-1077.png?v=1792398693","url":"https:\/\/wholesale.colonnacoffee.com\/products\/super-madre-natural-gesha","provider":"Colonna Wholesale","version":"1.0","type":"link"}